NETFLIX Ahlan Netflix
Back in 2016, Ahlan Netflix flew naturally into our lives as we thought, what better way to introduce Netflix to the Arab world, and celebrate Ramadan at the same time, than with some of Netflix’s biggest and brightest stars greeting their Arab audience in their native language. Netflix’s Arab awakening later evolved into us creating Netflix’s first Arabic logo, as well as the series of posters you see here. We thought about how we could interconnect Netflix, a very much modern creation, with familiar, traditional and culturally relevant entertainment industry-related content… and voila!
As a result of how the content creatively introduced audiences to Netflix in very nostalgic, ‘past meets present’ fashion… the visuals did very well and garnered a lot of attention. This approach made it all the easier for audiences to proudly welcome our new partner with a warm, “Ahlan Netflix.”