This campaign is yet another example of a brief that we worked on as a network. Following Good People x Elephant’s aesthetically pleasing copies (1234) for Mirinda, we take it one step further by producing a full digital extension of the campaign with original digital content.

The campaign is rich with tactical and engaging content that was derived from the main copies’ art direction as well as engaging banners and YouTube bumpers; all playing on the same concept that there is a good flavor and a bad one but you will never know unless you try it yourself.