Vanish Comes in with a 6-second Rescue
Have you ever been asked to deliver a message in 6 seconds?
All you get is 6 seconds to mention the product's benefits, how to use it, as well as highlight the brand’s identity and personality. Sounds daunting, doesn’t it? But for us – it was the perfect opportunity to stretch our muscles.
We created a 6-second YouTube video (better known as a Bumper advertisement) for our partner Vanish Egypt. Simply put, we educated the consumer about the product in a direct, simple, and creative manner. We gave the impression that this magical product can save a piece of clothing from stains through one simple use.
The outcome just goes to show how far one can go with a low-budget production – even when they’re tight on time.