With Siemens being the partner for performance of FC Bayern and the organization that offers support in providing mobility, safety and power supply solutions in the stadium, we’ve collaborated with them to launch a campaign to promote this partnership.
The campaign kicks off with the video asking “What makes hearts beat faster?”
In the video, the question is then followed by its answer. What makes hearts beat faster are certain moments. Those moments, broken down, are moments of extreme enthusiasm; players giving their all during the game and fans holding their breath while watching their favorite football team.
The video continues with playing the heartbeat sound and urges the watcher to: 1) Put their headphones on, 2) Count the heartbeats they’re hearing and, finally, 3) Register through the form on their website and submit their answers to get the chance to win a trip for 2 to Munich to watch FC Bayern play.
Naturally, this competition encouraged a massive amount of submissions and, consequently, impressive community engagement.