Juhayna Zabado

Creating a Persona That’ll Knock People Out

When a brand decides to reposition its image in the market, we proudly take that as a fun challenge. Juhayna Zabado decided to reposition itself as a healthy energy drink – something that is quite unusual for a yoghurt drink. However, their firm stance on making it happen motivated us all the more to help them make it happen. We came up with a campaign that focuses on Zabado’s ‘energy’ and ‘powerful’ aspects and created the series of visuals below.

The visuals performed very well with Zabado’s fan base on their social media platforms, and thus Zabado was able to successfully establish itself as a go-to energy drink in the market. 

Client :Juhayna Zabado

Period :2015

Location :Egypt

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