When Static Comes to Life: Playing Around with Social Video Content for IKEA
No one knows as well as us just how vital it is to continuously adapt to the ever evolving digital landscape of this day and age. Innovations constantly arise at breakneck speeds, and we’re always there to follow through. In this case, we decided to integrate the use of social video content with Ikea in a refreshingly innovative manner. SVC’s have proven to be increasingly effective with audiences and always seem to garner a lot of engagement. With Ikea, we wanted to highlight how everything one would ever need in their kitchen (including the kitchen itself) could be found in one ideal place. And so, we felt as though the stop motion SVC we created communicated that idea in an amusingly entertaining way.