Highlighting DHL’s Instincts
There comes a time when one wants to portray a certain something in an indirect, yet increasingly attention-grabbing way. The idea of doing so with DHL lit itself up like a lightbulb. We wanted to showcase the many benefits, traits, and functions of DHL in such a way that would prove to be a unique layout for such a brand. Focusing on some of DHL’s main aspects, such as speed and precision, the outcome was that we symbolized each of these aspects through the use of a certain animal that stood for the same aspect (leopard for speed, shark for precision, etc.).
It was certainly unique to DHL’s branding… and it undoubtedly stood out in all the right ways.